Our Services

Whether it is promoting a new product or service, attracting new customers, advancing a public affairs issue, dealing with a crisis, staging a special event, or simply generating market awareness, we’ve been there.

Weiss PR has the team and the experience to handle all of our clients’ communications needs. Specific communications tactics we regularly employ for our clients include:

Strategic Communications Planning

• Assess clients’ communications infrastructure and capacity
• Research internal and external perceptions, competitors, and relevant media;
• Develop organizational messaging;
• Identify key audiences and strategies for reaching each.

Traditional and Social Media Outreach

• Media relations (including securing media coverage in mainstream, niche, and online media);
• Social and interactive media;
• Media tours;
• Media materials, white papers, position papers, case studies, and blogs;
• Media and public presentation training.

Special Events

• Secure speaking opportunities before key audiences;
• Handle media planning, invitations, and on-site management;
• Plan and execute special events.

Marketing Communications

• Develop strategic partnerships and sponsorships;
• Graphic design and collateral materials;
• Website design and optimization;
• Advertising campaigns (including research, creative, and media buys).

Other Areas of Expertise

• Public affairs and issue management;
• Community relations;
• Crisis communications.