How We Work

Weiss PR approaches client work in three distinct ways, depending on specific needs:

Ongoing PR

Many of our clients have made public relations an integral part of their business. For these clients, we regularly analyze their business and communications needs, and what sets them apart from their competitors. We then create and implement effective strategies that allow us to reach key audiences with messages that advance their overall objectives – all while regularly gauging our progress to make certain our program is on track and getting results.

Project PR

Many organizations find themselves in need of project-specific public relations support when facing a particular PR challenge or opportunity. A significant portion of our business is comprised of such projects – all of which we approach strategically, using appropriate public relations tactics to achieve the kinds of results that help our clients reach their communications objectives.

Counsel

While many organizations prefer to keep public relations as an in-house function, tight budgets often mean a lean PR department. For such situations, we provide both individualized strategic counsel and training to help our clients understand and effectively use a wide range of traditional and online public relations tools. This approach allows organizations to realize cost savings without sacrificing public relations opportunities.